The University of Alabama at Birmingham Athletics
UAB Athletics Begins 2004 Football Outdoor Campaign
7/29/2004 12:00:00 AM | Football
July 29, 2004
BIRMINGHAM, Ala. ----- The UAB athletic department Thursday released the artwork that will be used as part of its outdoor advertising campaign for the 2004 football season.
The campaign, which will feature six Interstate billboards, and 50 smaller billboards will begin on Monday, August 2nd.
The billboards will cover nearly every major thoroughfare in Birmingham with placement on I-65 North, I-65 South, I-20, I-59, I-459, Red Mountain Expressway, Highway 31, and several additional suburban locations.
In 2003, the UAB athletic department won several awards for the creative execution of the billboard artwork, including recognition from CASE, the Council for Advancement and Support of Education. The 2004 billboard artwork follows the award-winning theme of incorporating the jersey numbers of key players into the headlines.
The 2004 UAB football marketing campaign began in April of this year, but the bulk of the advertising will begin in early August.
To view the 2004 UAB football artwork, click here, or visit www.uabganggreen.com/outdoor.html
