The University of Alabama at Birmingham Athletics
Football
B.J. Millican
- Title:
- Associate Athletics Director for Communications (Primary FB, BVB, MGLF)
- Email:
- rwmillic@uab.edu
- Phone:
- 205-934-0730
B.J. Millican joined UAB in February 2026 as Associate Athletic Director for Communications after spending 11 years at Samford University in a variety of leadership roles, most recently as Associate Athletic Director for Marketing, Communications and Broadcast.
Millican oversees the strategic direction of UAB Athletics Communications, content and storytelling initiatives, while supporting the department’s external operations and brand visibility. He serves as the primary contact for football, men’s golf and beach volleyball.
At Samford, Millican led communications, content, broadcast and select game operations initiatives, directing messaging for multiple Southern Conference championship teams and NCAA Tournament appearances, including men’s basketball’s trip to the 2024 NCAA Tournament. He also coordinated communications surrounding the introduction of new head coaches in football, men’s basketball and women’s basketball within a nine-month span, while helping lead a marketing team that produced two of the three highest-attended men’s basketball games in the history of the Pete Hanna Center.
Originally hired by Samford in 2014, Millican joined the University’s central Marketing and Communication team as Assistant Director of Broadcast Media while simultaneously serving as Art Director and Graphic Designer for Samford Athletics. He later advanced to Director of Broadcast Media before moving into senior athletics leadership roles.
Prior to his collegiate athletics career, Millican spent 11 years in local broadcast television as a sports producer and anchor at WIAT-TV and WVUA-TV.
A Birmingham native, Millican earned his Bachelor of Arts in Organizational Leadership from Samford University in 2020 and a Master’s degree in Sport Management from the University of Florida in 2022. He and his wife, Becky, have three children.
Millican oversees the strategic direction of UAB Athletics Communications, content and storytelling initiatives, while supporting the department’s external operations and brand visibility. He serves as the primary contact for football, men’s golf and beach volleyball.
At Samford, Millican led communications, content, broadcast and select game operations initiatives, directing messaging for multiple Southern Conference championship teams and NCAA Tournament appearances, including men’s basketball’s trip to the 2024 NCAA Tournament. He also coordinated communications surrounding the introduction of new head coaches in football, men’s basketball and women’s basketball within a nine-month span, while helping lead a marketing team that produced two of the three highest-attended men’s basketball games in the history of the Pete Hanna Center.
Originally hired by Samford in 2014, Millican joined the University’s central Marketing and Communication team as Assistant Director of Broadcast Media while simultaneously serving as Art Director and Graphic Designer for Samford Athletics. He later advanced to Director of Broadcast Media before moving into senior athletics leadership roles.
Prior to his collegiate athletics career, Millican spent 11 years in local broadcast television as a sports producer and anchor at WIAT-TV and WVUA-TV.
A Birmingham native, Millican earned his Bachelor of Arts in Organizational Leadership from Samford University in 2020 and a Master’s degree in Sport Management from the University of Florida in 2022. He and his wife, Becky, have three children.
UAB MBB vs Tulane Post Game Press Conference
Sunday, February 15
UAB MBB vs Rice Postgame
Sunday, February 08
UAB MBB vs Memphis Post Game Press Conference
Friday, February 06
UAB vs South Florida Post Game Press Conference
Friday, January 23
