The University of Alabama at Birmingham Athletics
UAB Athletics signs Multi-Year Agreement with Under Armour
9/29/2016 12:00:00 AM | General
PHOTO GALLERY
BIRMINGHAM, Ala. - The University of Alabama at Birmingham and Under Armour, Inc. (NYSE: UA, UA.C) today announced a new partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment became the official outfitter of UAB Athletics effective July 1, 2016.
As part of the multi -year partnership, Under Armour will provide on-field and training gear for 18 varsity sports. Additionally, Under Armour will outfit members of the department of athletics including coaches and staff.
Director of Athletics Mark Ingram says Under Armour clearly recognizes that UAB Athletics is in a unique position to capitalize on its unprecedented support, momentum and opportunity.
"We are excited about this partnership and Under Armour's significant commitment to support the success of our programs," Ingram said. "The Department of Athletics worked diligently throughout this process with input from administrators and coaches so our apparel and footwear agreement enhances the world-class experience that our student-athletes deserve."
"UAB is a welcome addition to our roster of NCAA partners and we look forward to providing the most innovative performance gear for Blazer student-athletes, staff, alumni and fans," said Sean Sullivan, Under Armour Director of Sports Marketing.
UAB joins the growing Under Armour roster of NCAA partners that includes UCLA, the University of California, Berkeley, University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University.
Blazer Head Men's Basketball Coach Rob Ehsan says Under Armour's style fits the UAB personality.
"Under Armour has an edge that I think will resonate with our brand of basketball as well as our overall energy," Ehsan said. "The gear and equipment are top-notch, and Under Armour has shown a commitment to working with us to help UAB Basketball reach our goals."
Longtime Softball Coach Marla Townsend is excited about Under Armour's long-term partnership with UAB.
"This is a win-win," Townsend said. "Under Armour believes in UAB and will be a part of our growing momentum. We receive a great variety of quality gear for our teams and a commitment that is evident. This partnership will serve as a great tool in recruiting for all of us."
UAB Head Football Coach Bill Clark spent time at Under Armour headquarters in Baltimore and was encouraged with what he saw.
"Under Armour is the cutting edge and growing, which fits UAB well as we continue to make NCAA Football history," Clark said. "It is exciting to collaborate with a company that understands the significance of the return of UAB Football. We know Under Armour sees and supports our vision."
About Under Armour
Under Armour (NYSE: UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected FitnessTM platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.
