Kelsey Sphar - Associate Athletics Director - Fan Engagement & Marketing - Staff Directory

Staff Directory

Kelsey Sphar

Title:
Associate Athletics Director - Fan Engagement & Marketing
Email:
Phone:
934-1239

Kelsey Sphar joined the UAB Athletic Department in November of 2024 as the Associate Athletic Director of Fan Engagement and Marketing.

Prior to joining the UAB staff, Sphar spent two years as the Assistant Athletic Director of Marketing & Fan Engagement at William & Mary. Overseeing the marketing department, serving as liaison to the pep band, spirit squads and mascots, and the implementation of the Kaplan Arena fan engagement enhancements including the set up and integration of a $1.5 million Daktronics video board system, sound system and LED lighting.

A native of Columbus, Ohio, Sphar is a former DI game day and competitive cheerleader, securing the 23^rd National Championship for Morehead State University in 2013. Sphar holds a bachelor's degree in Sport Management from MSU and a masters in communication from Northern Kentucky University.