The University of Alabama at Birmingham Athletics
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Seth McFall is in his first year at UAB. Serving as the Assistant Director of Marketing, McFall is responsible for the development, review, and implementation of marketing and promotional plans for volleyball and baseball as well as organizing and executing the game day experience. McFall also serves as the secondary contact for men’s basketball.
Prior to arriving at UAB, McFall worked for the Murray State University athletics marketing department. He was in charge of marketing efforts for baseball, women’s basketball and volleyball, while also assisting with marketing and promotional activities associated with all home athletic events. McFall served as a point of contact for the Junior Racers Club, while overseeing the set-up and staging of pre-game activities, specifically football tailgate. He also supervised student workers in the marketing and game management areas.
Prior to arriving at Murray State, McFall worked as a sports marketing intern with the University of South Carolina athletics marketing department where he aided with marketing and promotional activities for all varsity sports and provided support with game day operations for men's basketball, women's basketball, baseball, and other Olympic sports. McFall also assisted with ticket sales and public relations campaigns geared towards increasing attendance on campus and throughout the community.
McFall is a graduate of Lock Haven University in Pennsylvania with a Bachelors of Science in Sport Administration. A native of Emporium, Pennsylvania, he currently resides in Birmingham.
